Animation is used quite often in adverts today, it is done in many different ways between hand-drawn and computer generated. It is basically adverts where things are done by animation because it shows the product in a way which couldn't be normally. It can be changed with time as well so it can run for long periods. You can also use animation over normal actors to do stuff that can't be done without animation.
This is an example of an animated advert, Coco Pops adverts have been around for a long time which show how well they work with age. Also this advert shows at one point, animation used with reality. This advert is aimed at children and because animation in general works better with children, this advert works well too.
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