A documentary is an advert filmed in documentary style with mainly factual information about the product in order to make the viewers more likely to believe the advantages of the product and believe what they're told. It may show the product being used, usually by a person from the age group which the product is aimed at. It is often presented by someone who is an expert from the area of the advertisement.
This advert isn't really advertising a product but it's advertising a company (British Heart Foundation) and showing people how to do hands only CPR. The person in the advert is Vinnie Jones who a lot of people will know from films like Snatch and they will know as being very tough so it's more believable what he shows you and he'll make it seem very important to know how to do it. He is obviously a CPR expert because he does it in the video as well so it will make him more believable.
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