A stand alone advert is when an advert is made with a lot of time and effort without any other plans for more adverts to follow it, it may be a more powerful advert because there is only one of them and it would be on air for longer as well because there are no more adverts planned. A series is an ongoing advert where every few months or weeks they will release another advert for the same product but following on from the previous one. These wouldn't be as powerful because they wouldn't put as much money into one because there will be ones following it. Also they will be on air for shorter periods of time because they will want the next advert on soon enough.
This an example of a stand alone advert because a lot of money, time and effort went into and it is more powerful than adverts from series. It is a longer advert and uses its length to keep people watching because they want to know what it's about.
This is an example of a series of adverts. There have been many Compare the Market adverts all using the meerkat as the stand out part of the advert and we meet more characters as the adverts progress. You can see that each advert hasn't had that much time and effort go into but as the adverts progress they become more and more powerful and memorable as well because of the meerkat.
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